At a business networking event this week, I witnessed someone destroy their social capital in under 10 seconds. They destroyed it so badly there was little hope of recovery for the 30 seconds their “elevator pitch” (or “business infomercial”) continued. The tragedy was it was completely unintentional. His only fault was negligence. *Sigh* He was [...]
Posts Tagged Business Networking
Copywriters: good or bad?
Sep 22
When you want to improve your 20 second company infomercial (commonly called your ‘elevator pitch’), one of the tips is to have a variety of leading sentences. Put simply, this means that you don’t start your infomercial the same way every time. Have you ever wondered why you have a hard time remembering somebody’s name? [...]
